Social Media Manager

Job Introduction

The Social Media Manager plays a crucial role in developing and implementing a comprehensive social media strategy to enhance Crown Tomorrow’s online presence and engagement.

 

Key Areas of Accountability:

  • Develop and implement a social media strategy to achieve organizational goals and objectives.
  • Create and curate compelling content for social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
  • Monitor social media trends and analytics to optimize content performance and audience engagement.
  • Manage social media accounts, respond to inquiries and comments, and build relationships with followers.
  • Collaborate with other departments to integrate social media into broader communication and marketing initiatives.

 

Team Leadership:

  • Oversee the day-to-day activities of the social media team, ensuring smooth operations and efficient workflow.
  • Motivate team members to achieve social media goals and maintain a high level of productivity.
  • Identify and empower team members by providing opportunities to enhance their skills and knowledge.
  • Play a pivotal role in the growth of the company by leading successful social media initiatives.
  • Measure and report on social media performance, highlighting successes and areas for improvement.

 

Qualification and Experience:

  • Bachelor’s degree or Master’s in Marketing, Communications, or a related field.
  • 5+ years of professional experience in social media marketing, communications, or a related field.
  • Proven track record of successfully developing and implementing social media strategies.
  • Strong understanding of social media platforms, marketing principles, and analytics.
  • Proficient in social media software and analytics tools.

 

Skill and Competence:

  • Strong leadership and management skills.
  • Excellent communication and interpersonal skills.
  • Ability to work in a fast-paced environment, handle multiple projects simultaneously, and meet deadlines.
  • Strong analytical and problem-solving skills; highly organized with attention to detail and a commitment to rigor.
  • Ability to analyze data, identify trends, and provide insights into social media performance.
  • Professionalism, empathy, and the ability to work as part of a team.

 

Key Performance Indicators:

  • Successful development and implementation of social media strategy.
  • High social media engagement and follower growth rates.
  • Positive feedback from stakeholders, including staff, management, and external partners.
  • Continuous improvement in social media content, analytics, and engagement.
  • Effective integration of social media into broader communication and marketing initiatives.
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